"SEEING COMES BEFORE WORDS." This phrase was found one one of the first pages of John Berger's "Ways of Seeing" excerpt.
This phrase feels like it can be interpreted however the reader may see it, and that's why it stood out so much. Without any context around the phrase anyone can look at it, think about it in their own way, and then come to a conclusion on what they think it means.
That's exactly how I viewed it when looking to see what would make the phrase stand out the most when putting it on a movie poster. The template I chose and made edits to, is the the one I believed made the most sense for the title.
However, if someone else were to pick this phrase, they may read and see it in a completely different way and pick an entirely different template for it.
When reading this, I see it as something with some sort of suspense behind it.
SEEING COMES BEFORE WORDS
It feels as if there's a whole story behind these four words, and I feel like the template shows that in the way I view it. The lady looks as if she's running down a hill as if she saw something scary, but can't even describe it in words because she doesn't know how to.
I also think when making a movie poster, simple is better than complicated. With basically just the title smacked in the middle of the poster - yet still able to see the lady on the poster and what's around her - it grabs the attention of the viewer. Rather than having too much going on around the title, which can distract the viewer of the poster from the title, there is very little here that can take their attention away from it (in bold capital red letters) and how they will interpret it.
Without reading a summary of the movie beforehand, I feel as if people would look and read this poster and think about it in many different ways. That's what made this phrase from John Berger's "Ways of Seeing" stand out to me.
